Heritage Route Vibes

Explore carefully designed “Heritage Learning Routes” that seamlessly connect the authentic charm of Central Thai communities with major hub cities. These routes are crafted to make deep-dive cultural exploration effortlessly accessible and deeply meaningful.

Two women wearing pink shirts are having a conversation while standing on train tracks in an outdoor market area, with other people in the background.
Two women wearing blue headscarves and aprons preparing food at a cooking demonstration table with bowls of fruit and ingredients, in front of a backdrop with the logo 'The Journey of Local Co-Creation'.

Community Projects

  • An elderly woman smiling as she plays a traditional wooden harp, with another woman in the background weaving fabric outdoors with greenery around.

    Following the King’s Philosophy for Sustainable Tourism Project

    Tourism Authority of Thailand (TAT)


    The “Following the King’s Philosophy for Sustainable Tourism” project is dedicated to promoting truly sustainable community-based tourism. Guided by His Majesty King Rama IX’s working principles of “Understand, Reach Out, Develop,” the project serves as a framework for meaningful and responsible implementation. In collaboration with UNDP, the initiative strengthens model communities in key areas such as tourism management, product development, and communicating local identity. The goal is to encourage domestic travel while creating genuine, stable income opportunities for local communities.

  • Local Chef: Empowering Ban Phon Thai through the Krungthai Loves the Community Initiative

    Local Chef: Empowering Ban Phon Thai Community

    Krungthai Bank Public Company Limited


    Ban Phon Thai has been elevated into a “Vintage Isan Village,” a sustainable cultural tourism destination where visitors can experience authentic Isan ways of life, the traditional “Heet 12” customs, and participate in local craft activities. The project focuses on holistic community development, including improvements to the water supply system, environmental conservation, and landscape enhancement. Through this initiative, the community is able to generate income and manage its own tourism operations under Ban Phon Thai Co., Ltd.

  • Map of Thailand with regional labels and icons, overlaid on turquoise water, with a boat and the text 'Travel with Care' and 'Amazing Thailand'.

    Krabi Product Prototype

    Tourism Authority of Thailand (TAT)


    The project promotes “TRAVEL WITH CARE – The More You Travel, the More Sustainable It Becomes,” positioning Krabi as a green destination that balances economic growth with nature conservation. It develops value-added tourism products and routes based on local identity and Thai wisdom, focusing on Self Care, Nature Care, and Culture Care to support sustainable growth in Krabi Province.

  • A group of people participating in a workshop or meeting in a rustic room, with some sitting on the floor and others on chairs, watching a presentation on a large screen at the front.

    DASTA SE HERO 2022: Empowering model communities and youth on the path to Social Enterprise

    Dasta (อพท.)

    The Community Tourism Development Project, implemented by DASTA in 2022, aims to strengthen community-based tourism in line with local potential. The project focuses on empowering youth and model communities to become social enterprise tourism entrepreneurs through training, mentoring, and real-world fieldwork. With over nine years of experience across 160 communities in more than 60 provinces, the program concludes with a business plan competition, awarding prizes and seed funding to three winning teams.

Product Projects

  • Boxed packaging of Batik soy milk with a transparent window and leaf design on the packaging, placed on a beige surface.

    The Creative MICE

    Thailand Convention and Exhibition Bureau (TCEB)

    The Creative MICE, Empowering Communities Nationwide project develops premium MICE products by turning local resources and wisdom into high-value goods such as food, souvenirs, and hotel amenities. Selected communities from Chiang Mai, Khon Kaen, and Phuket will enhance these products through refined packaging and storytelling to create memorable experiences for high-value MICE travelers.

  • Restart Thailand"

    Restart Thailand

    PTT Public Company Limited (ปตท.)

    The Community Product Development Project under Restart Thailand supports new graduates while upgrading local products through branding, packaging, and prototype development. A total of 160 first-lot community products were prepared for market testing and promotion, supported by online storytelling campaigns under the “Local Twist” concept to strengthen local economies.

  • A black soap container labeled 'Coffee Scrub Soap' with a woven cloth bag and a white drawstring tie, with the Thailand Convention & Exhibition Bureau logo in the top left corner.

    Thailand Power Up

    Thailand Convention and Exhibition Bureau (TCEB)


    This project aims to support international corporate clients who choose Thailand as a destination for meetings and incentive travel, helping generate income for the country while promoting community products. Souvenirs are developed under the concept “Colors and Charms of Thailand,” incorporating local wisdom and reflecting Thai identity. The products are made from natural materials such as tie-dyed fabrics and pandan leaves, with a focus on environmental friendliness and the sustainable distribution of income to local communities.

Culinary Projects

  • Panel discussion at an event with six people sitting on stage, holding microphones, in front of a backdrop with logos and text about local co-creation and Thailand tourism, with an audience in the foreground.

    Local Co-Creation

    Tourism Authority of Thailand (TAT)

    The Local Co-Creation project presents “The Journey of Local Co-Creation,” a cultural tourism experience under the concept “Sustainable Food, Good Experience.” The project enhances tourism products from Ban Sawathi (Khon Kaen) and Ban Nai Nang (Krabi) through creative food and beverage workshops, delivering meaningful, sustainable experiences while supporting local economies and culture.

  • Three people standing behind a table with food items in baskets, outdoors in front of a brick wall with greenery, with logos and Thai text overlays.

    The Kad Lai Ta Project

    National Innovation Agency (NIA)

    The Kad Lai Ta Project is a social innovation initiative aimed at elevating and transforming local food products from the Kad Lai Ta community in Phayao Province into a “Him Kwan Phayao Fusion Street Food Market.” The project draws on local ingredients and traditional wisdom to develop fusion-style menus that are convenient to carry and aligned with contemporary market demands. Beyond generating income and stimulating a circular economy within the community through the creation of three new product offerings, the project also helps preserve and pass on culinary stories while fostering long-term pride in the community’s food identity.

Let’s Work Together

Two women smiling outdoors, wearing traditional black jackets with colorful embroidered patterns, standing on a sunny day with trees and wooden structures in the background.